Asics, a Japanese sportswear company, has reported that India saw the highest growth globally in 2022 bolstered by the postpandemic running and fitness boom. The company aims to source 30 of its goods from the country by next year to meet foreign direct investment (FDI) guidelines on retail, paving the way for its first company-owned store in India in 2026. Asics India Managing Director Rajat Khurana said over 40 of the sales in India are through the digital channel now up from 25 before the pandemic. The industry average of sales through the ecommerce format has jumped to around 35. sneakers are particularly popular in India, and the most expensive shoe is priced at Rs 22,000 for longdistance runners and comprises 4 of its overall sales. Product innovation, tech, and sustainability is core to the group. Asics will launch the lowest co2 e emission sneaker this year which releases 195kg co2 across its life cycle. Typically, sports shoes emit around 812 kg of the gas.
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