Coca-Cola India's consolidated profit for FY2022-23 increased by 57.15% to Rs 722.44 crore, while revenue from operations jumped 45% to Rs 4,521.31 crore. Expenses on advertising and sales promotion also rose by 52.05% to Rs 1,122.11 crore. The company attributed the growth to volume growth, price-mix, and an increase in sales, particularly in rural regions. Coca-Cola India has increased its marketing spending and focused on digital-first engagement with consumers.https://ift.tt/hOsRdMT
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